Your marketing tactics work.
Your budget doesn’t.
OptiMeasure delivers clear, actionable budget changes
— ensuring your team knows exactly where to grow, where to save, and how to drive the specific results you want.
No complexity. No wasted spend. Just clear direction.
Actionable ROI Optimization
We cut wasted spend and show you exactly where to grow, where to pull back, and how to hit the ROI targets that matter. No noise, just clear steps that drive real savings.
Proven Savings, Up Front
We validate performance before you scale. Pre-tests with historical and live data give confidence that your saving potential is larger than your investment.
Human-in-the-Loop Expertise
Behind every report is a dedicated data scientist who makes sure the numbers tell a real story. Not black-box software or generic support, just expert context & clear answers.
What you get from OptiMeasure EVERY MONTH
Clear ROI & Savings analysis targeted to your chosen goal. Spend scenarios for budget growth or savings. Expert human context and guidance. Insights drilled down to channels, tactics, and audiences.
An accessible, clear platform and dashboard for your marketing budget that doesn’t require heavy enablement.
Monthly reports that optimize for outcomes, with specific actionable changes based on your marketing goals.
A dedicated data scientist that provides insight, and answers questions for how to optimize and implement tactics.
Always actionable. Always focused on outcomes.
User journey reports are often oversimplified or multiple platforms claim credit, severely limiting your ability to accurately optimize.
Why OptiMeasure is the
“Just Right” choice
SaaS dashboards are too simple and noisy. MMM studies are too heavy, slow, and expensive. Most brands get stuck between the two, wasting money without knowing where or why.
OptiMeasure is the middle path. It gives you a clear view of what works now, along with predictive models that show how small budget shifts can change performance. You get clarity without noise, speed without wasted cost, and real confidence in every marketing dollar.
Do you think an automated SaaS will deliver thoughtful results in our changing world?
Is an army of costly MMM experts billing reports by the hour the right answer?
Probably not.
Just 4 Steps to Achieve Savings & ROI
With our team you pick the plan that fits your goal, select the target metric you want to improve. With the confidence you are not risking spend with over-automation and right-sizing your solution with a focus on results.
Choose a plan and start seeing results in weeks, not months.
Scenario Planning: Where you can cut spend—safely.
Optimized channels & tactics for improved ROI
Learn which audiences outperform (or under perform)—possibly silently.
What to do next—every month with reports and insights from real, human data scientists.
No dashboards you don’t use. No vague recommendations. No costly errors or hallucinations from AI tools. Just clear, actionable insight that moves the needle with expert human feedback to ensure relevance and confidence.
Sign Up and See Savings in 6 Weeks
OptiMeasure is currently prioritizing brands that:
Operate in Healthcare Tech & Software, Legal Software, Financial Services and Tech, and other highly regulated industries.
AI Start-Ups in at least Series A funding rounds.
Small-to-Medium Businesses with at least $500k+ in average annual paid media spend.
If these criteria don’t match your brand, don’t worry! We’re accepting brands on a rolling basis.