The first & last bite aren’t the whole meal. Marketing impact happens in between too.
Platforms often oversimplify reality
Most tools oversimplify. They give all the credit to the first ad someone clicks, or the last one before they buy. Others spread credit evenly, as if every step in the journey mattered the same.
But not every bite is equal. Some steps drive real growth, others don’t.
OptiMeasure finds the “just right” moments .
Our data-driven models show which parts of the customer journey actually move the needle and even how those moment interact together. You don’t get results that are too simple or too skewed, you get insights that are balanced, accurate, and just right.